Tuesday, August 25, 2015

Anticipating the World's Next Great Food City

In 2011 elBulli closed as a restaurant, and the world lost Catalonia as its capital of culinary cool, with Barcelona serving as its administrative center.

Since then Copenhagen has taken over. Combining the bold artifice of the Barcelona school with the Throw Some Nature On A Plate approach of the farm-to-table crowd, restaurants like Noma and Amass have made the Danish capital the world's capital for culinary cool.

But for how long?

Fine dining has always been trendy, but now more than ever. Through the internet, social media, and Netflix food porn shows, it is now possible for a restaurant to build a greater reputation through fewer actual diners than ever. With this in mind, anticipating new trends is more important than dwelling on current ones.

So what will be the next great fine dining city? My guess is Lisbon, Portugal. The primary reason:

What do you know about Lisbon?



Trendy food spots are always built on some level of general ignorance. How much does the average American know about Copenhagen or Barcelona? What about Denmark or Spain generally? Both countries have a relatively small immigrant population in North America. Neither country has a dish that is commonly made in American homes.

Unlike countries like France or Italy, which have highly formalized culinary traditions, chefs in obscure locales have more leeway to be inventive. Also, when the dining public knows nothing about your city, you can shape their entire opinion with just a TV spot.

Lisbon is the forgotten capital of an irrelevant country. Most American mentions of Portuguese culture are in oblique reference to Brazil. It's also a historic Atlantic port untouched by the World Wars. It still carries mystique as the center of a once great empire... It has a good soccer team?

The point is that Lisbon can be anything an enterprising chef wants it to be. And that's all you need for a great food city.

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