Looking for Fun This Weekend? Celebrate Burn's Day!!

Also known as 'Burn's Supper,' it's a traditional Scottish holiday in honor of the poet Robert Burns. Generally held on January 25 (Today!), it involves a dinner of haggis, poetry, traditional toasts, and lots of scotch whiskey.

But this is America, so let's take this fun ethic holiday and pervert it into something that suits our tastes. After all, we don't spend St. Patrick's Day in solemn prayer; so let's ditch the haggis and olde tyme singing for what really matters.

In my Americanized version of Burn's Day, the celebrants begin with a midday screening of Braveheart to get everyone good and riled up. This is accompanied by a festive meal of pizza and scotch.

Then it's time to hit the town. Similar to St. Patrick's Day, vaguely Anglo-Celtic bars are favored, with publicans dying the beer blue to match Mel Gibson's war paint.

Honestly, I don't get why Big Scotch isn't already trying to incorporate Burn's Day into its marketing. Whiskey brands understand they need to appeal to 21-35 year old's who have come of age in a world where easy-mixing clear spirits are the preferred drink of rappers and reality-TV sluts.

Scotch brands have attempted to reach younger drinkers, like this schizophrenic effort from Dewars. However, their best bet at reaching an over-educated, under-employed generation is promoting a drinking holiday with literary pretensions.

Until next time... Alba gu brath!